ABOUT ME

I am a London-based writer, editor, and marketing professional with a passion for storytelling, culture, and creative direction. From winning writing competitions at a young age to earning a Journalism degree from the University of the Arts London, I have built a career at the intersection of music, media, and marketing, where creativity meets strategy.

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My work spans across leading publications such as Wonderland, Clash, Notion, New Wave, We Plug Good Music, and Industry Me, where I have delivered in-depth features, interviews, and opinion pieces. I have also styled and assisted on editorial shoots with credits in The Guardian, Vogue, Sony Music, and Comic Relief, bringing my visual creativity to life alongside my written work.

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Professionally, I have held senior roles within the UK music industry. At Mixtape Madness (Universal Music Group), I managed a global team of journalists while driving campaigns and securing partnerships with major organisations including the MOBOs, Live Nation, and Selfridges. Currently, as Marketing Manager at NQ Records (Sony Music), I lead campaigns for internationally recognised artists, overseeing strategy, budgets, and partnerships to ensure impactful releases across digital, PR, and physical channels.

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Across every role, I aim to balance creative integrity with strategic execution, delivering results that are both imaginative and effective. My love for writing, interviewing, and championing stories continues to drive me, whether I’m managing campaigns, penning cultural commentary, or collaborating with creatives across fashion and music.